ISP Pulse Fibre Commits to Fixed Price Broadband Amid Ofcom Crackdown

No Mid-Contract Price Hikes, Promises London FTTP Provider

London-based broadband provider Pulse Fibre is bucking the industry trend of mid-contract price increases. The company, which focuses on deploying fiber-to-the-premises (FTTP) connections to new build homes and multi-dwelling units across the UK, has pledged to maintain fixed prices for the duration of customer contracts.

“At Pulse Fibre, we have never raised our prices mid-contract. Our customers deserve reliable service with no surprises or hidden fees,” said Finance Director Reece Dopson. “This is what sets us apart in the industry.”

Ofcom Bans Unexpected Price Hikes

The move comes as UK telecoms regulator ofcom introduces new rules prohibiting broadband providers from certain mid-contract price hikes. Many of the nation’s largest ISPs have faced criticism for regularly increasing monthly fees before a customer’s contract term is up.

“It’s completely unacceptable to raise prices unexpectedly when customers are locked into a contract,” said Jane Harrington, a homeowner in Manchester. “I’m glad to see Ofcom and providers like Pulse Fibre taking a stand against this unfair practice.”

Transparent Pricing Guaranteed

Pulse Fibre’s 12-month fixed term contracts clearly state the monthly price at sign-up, which is then guaranteed not to increase during that period. The company may adjust pricing for out-of-contract customers, but pledges to communicate any changes clearly in advance.

“We recently switched to Pulse Fibre and it’s refreshing to know exactly what our bill will be each month,” said London resident Mark Whitfield. “No more worrying about prices suddenly going up without warning.”

Bucking the Big ISP Trend

While Pulse Fibre and some other smaller providers offer fixed-price plans, many of the UK’s biggest ISPs have yet to follow suit. BT, Sky, TalkTalk and virgin Media O2 all continue to include clauses allowing for mid-contract increases, usually an annual hike of 3.9% above inflation.

Over 87% of broadband customers are unaware that providers can raise prices mid-contract, according to Ofcom research. The new regulations aim to make pricing more transparent across the industry.

FTTP Expansion Continues

As it holds prices steady, Pulse Fibre remains focused on expanding its FTTP network to reach more homes and businesses hungry for high-speed, reliable broadband. The provider recently secured £5.2 million in funding to accelerate rollout.

Pulse Fibre’s gigabit-capable FTTP connections are now available to over 25,000 premises, with plans to cover 200,000 by the end of 2026. The company primarily targets new housing developments and apartment blocks in underserved areas.

“We’re committed to bringing next-generation broadband within reach of more communities, at a fair and consistent price,” affirmed Dopson. “This is the connectivity and stability that UK consumers deserve.”