BT and Vodafone represent established infrastructure versus newer competitive pricing. Here’s how they compare in October 2025.
Speed and Performance
BT offers speeds from 36Mbps (Fibre Essential) up to 900Mbps (Full Fibre 900). Standard packages include Fibre 1 (50Mbps), Fibre 2 (67Mbps), and Full Fibre 150 (145Mbps).
Vodafone provides fibre speeds from 36Mbps up to 2.2Gbps with their Pro Full Fibre service. Standard packages include Fibre 1 (36Mbps), Fibre 2 (73Mbps), and various full fibre options up to 910Mbps.
Winner: Vodafone for maximum available speeds
Pricing
BT pricing starts from £25.99/month for Fibre 1 and £27.99/month for Full Fibre 150. Premium packages can reach £64.99/month.
Vodafone offers competitive pricing starting from £25/month for Fibre 1, with price increases planned (£28 from April 2026, £31 from April 2027). Their packages generally offer better value for equivalent speeds.
Winner: Vodafone for current pricing
Network Coverage
BT utilises Openreach infrastructure covering 96% of UK premises for standard fibre services.
Vodafone claims to be the UK’s largest Full Fibre provider, covering 15.1 million premises (approximately 47% UK coverage). They also use Openreach for partial fibre services.
Winner: BT for overall coverage, Vodafone for full fibre coverage
Customer Service
Ofcom’s 2025 customer service data shows BT scoring 83% for customer satisfaction.
Vodafone scored 83% in the same report, matching BT’s customer satisfaction levels and showing significant improvement in recent years.
Winner: Tie – both score 83%
Contract Terms
BT typically requires 24-month contracts with £41.99 upfront costs for most packages.
Vodafone offers both 12-month and 24-month contracts. Their 24-month plans start at £25/month with £7 line rental, whilst 12-month plans cost £42/month. No setup fees are commonly advertised.
Winner: Vodafone for contract flexibility and setup costs
Technology and Features
BT provides Smart Hub 2 routers with reliable performance and established infrastructure support.
Vodafone offers Power Hub and Ultra Hub routers with WiFi 6 technology, supporting up to 100 devices simultaneously. Their Intelligent WiFi 6 auto-optimises for best performance.
Winner: Vodafone for advanced router technology
Additional Services
BT offers comprehensive TV bundles, established business services, and extensive customer support infrastructure.
Vodafone provides mobile integration benefits, competitive pricing across services, and is building a comprehensive digital ecosystem.
Winner: BT for established service range
The Verdict
Choose Vodafone if you want competitive pricing, faster maximum speeds, flexible contract terms, and advanced router technology. They’re particularly strong for customers who value full fibre performance and modern equipment.
Select BT if you prioritise established reliability, comprehensive service offerings, and proven customer support infrastructure. BT remains the safer choice for conservative users.
Vodafone offers excellent value and performance, whilst BT provides established reliability and comprehensive services. Both offer comparable customer satisfaction levels.
