Vodafone’s competitive full fibre approach versus Plusnet’s award-winning customer service excellence presents two strong value propositions in the UK broadband market.
Speed and Performance
Vodafone offers speeds from 36Mbps up to 2.2Gbps with their Pro Full Fibre service. Standard packages include Fibre 1 (36Mbps), Fibre 2 (73Mbps), and full fibre options up to 910Mbps.
Plusnet provides speeds from 38Mbps to 900Mbps through Openreach infrastructure. Their Full Fibre packages include 145Mbps, 300Mbps, 500Mbps, and 900Mbps options.
Winner: Vodafone for higher maximum speeds
Pricing
Vodafone offers competitive pricing from £25/month for Fibre 1 (increasing to £28 from April 2026, then £31 from April 2027). Their packages generally provide good value for equivalent speeds.
Plusnet provides excellent pricing starting from £23.99/month for Full Fibre (rising to £27.99 from March 2026). Full Fibre 500 costs £31.99/month and Full Fibre 900 is £33.99/month.
Winner: Plusnet for better entry-level pricing
Network Coverage
Vodafone operates the UK’s largest full fibre network covering 15.1 million premises (47% UK coverage) plus Openreach services for broader reach.
Plusnet uses Openreach infrastructure covering 96% of UK premises for standard fibre services with growing full fibre availability.
Winner: Plusnet for broader overall coverage
Customer Service
Vodafonescored 83% in Ofcom’s 2025 customer satisfaction data, showing strong customer service performance.
Plusnet achieved outstanding 89% according to Ofcom and 93% according to Uswitch – the highest customer satisfaction rating among major providers.
Winner: Plusnet for superior customer satisfaction
Awards and Recognition
Vodafone receives recognition for their full fibre network leadership and competitive pricing strategies.
Plusnet won three major Public Choice awards in 2025: National Broadband Provider of the Year, Best Value for Money, and Best Customer Service.
Winner: Plusnet for customer-voted excellence
Contract Flexibility
Vodafone provides both 12-month and 24-month contract options, offering flexibility for different customer needs without punitive fees.
Plusnet uses 24-month contracts with £0 activation fees and transparent pricing with clearly communicated annual increases.
Winner: Vodafone for contract flexibility
Technology Features
Vodafone offers Power Hub and Ultra Hub routers with WiFi 6 technology supporting up to 100 devices, plus Intelligent WiFi 6 auto-optimisation features.
Plusnet provides quality routers with reliable performance but focuses on broadband service excellence rather than cutting-edge router features.
Winner: Vodafone for advanced router technology
Service Focus
Vodafone provides mobile integration benefits, cross-service discounts, and comprehensive digital ecosystem development.
Plusnet focuses exclusively on delivering exceptional broadband service, resulting in superior core service quality and customer satisfaction.
Winner: Vodafone for service breadth, Plusnet for broadband excellence
Value Proposition
Vodafone offers competitive pricing with modern full fibre technology and flexible contract options.
Plusnet delivers outstanding broadband value through award-winning customer service and transparent, competitive pricing.
Winner: Close call – both offer excellent value
The Verdict
Choose Vodafone if you want higher maximum speeds, advanced router technology, contract flexibility, and mobile service integration. They’re ideal for customers wanting modern full fibre performance with competitive pricing.
Select Plusnet if you prioritise award-winning customer service, transparent pricing, broader coverage, and proven broadband excellence. They’re perfect for customers who value reliability and support quality.
Both providers offer excellent value with different strengths. Vodafone excels in technology and speed, whilst Plusnet leads in customer satisfaction and service quality. Your choice depends on whether you prioritise cutting-edge performance or exceptional customer service.
