Broadband Provider

How we make money

Broadband Provider is free to read. This page explains how the site is funded so you can judge our recommendations knowing where the money comes from.

Affiliate commissions

Most pages on this site link to broadband deals from third-party providers. When a reader clicks a deal link and later signs up for a contract, we may receive a commission from the provider or their affiliate network. There is no additional cost to you, the price is the same whether you use our link or go direct.

What commissions do not influence

  • The order deals appear in our comparison tables.
  • The scores or ratings we give providers in reviews.
  • Whether a critical article, price-rise story or complaint gets published.
  • What we recommend to a reader who asks us directly.

What commissions do pay for

Commissions fund the editorial team, hosting, tooling, and the time it takes to keep the site accurate. Without them, we couldn't afford to run the site without a paywall.

Advertising & sponsored content

We occasionally accept display advertising and, more rarely, sponsored content from broadband, telecoms or consumer-tech brands. Sponsored content is always clearly labelled as such and does not affect our editorial rankings.

Data & partnerships

We license anonymised deal-tracking data to partners including price-comparison and consumer publications. This is a separate commercial line and does not influence editorial coverage.

Read more

See our editorial policy for how we keep commercial and editorial separate, or the about page for who's behind the site.