Broadband Provider
Methodology

How we score broadband deals

Every live deal in our comparison carries a BBP Score, our own 0 to 100 rating. It weighs seven things households actually pay for: value per Mbps, the all-in monthly cost over the contract, speed, contract length, upfront fees, what happens when an intro offer ends, and any extras included. The score sets the order of the list, not the commercial ordering supplied with the deals feed.

What the score weighs

  • 30%
    Value for money. The price you pay per Mbps of headline speed, measured on a log curve so the middle of the market separates out properly. A flashy headline price cannot mask a slow connection, and a fast plan is not punished for costing more than the cheapest deal on the page.
  • 15%
    All-in monthly cost. The true cost per month across the whole contract, with activation and new-line fees spread over the term. £15 a month all-in scores 100, £70 scores 0.
  • 18%
    Speed. Headline average download on a log curve between 30 Mbps and 1 Gbps, so a 100 Mbps deal still scores reasonably and we do not reward speed you will never use.
  • 15%
    Contract flexibility. Shorter contracts score higher, on a smooth curve from rolling monthly down to 36 months rather than a handful of fixed steps.
  • 10%
    Upfront cost. Activation plus any new-line fee. Free upfront scores 100 and the score falls away steadily as the fee rises.
  • 7%
    Offer terms. How far the price jumps once an introductory discount ends, and how much of the contract that discount actually covers. A short, steep teaser price scores worse than a flat price you pay throughout.
  • 5%
    Extras included. Cash, voucher or gift value, plus TV and phone where they come as part of the package.

We keep the unrounded score behind the scenes. When two deals show the same number, the one ranked higher is the one that wins on price per Mbps, then total contract cost, then speed, then contract length. No provider can buy a position.

How the list is ordered

Our default "Recommended" view is ordered by BBP Score, highest first. It does not use the ordering our deals feed supplies, and it is not influenced by commercial arrangements. You can switch the sort to cheapest, fastest, best value per Mbps or lowest total cost at any time.

What each band means

Excellent
80-100. Among the strongest deals live today.
Good
60-79. Solid on most of the things that matter.
Fair
40-59. Workable but with notable trade-offs.
Weak
Under 40. Probably not the right deal for most people.

We deliberately use green-to-grey for the band colours, not red. Red is our brand colour for calls to action, so it never appears next to a "weak" score.

What we don't do

  • We don't hide weak-scoring deals. If a provider's offer scores low, it shows that way.
  • We don't paywall providers into the rankings.
  • We don't rewrite a provider's price or speed claims, those come from the live feed.
  • We may earn a commission if you click through to a provider, but it doesn't change the score.

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