Plusnet customers still face a £4 monthly rise each April despite the rebrand

Plusnet has given its brand a makeover, launching a new website, a new logo and a character named Plusso. The changes were reported on 26 October 2026. Plusnet sits within BT Group and is widely regarded as the group's low-cost, no-frills broadband name.

The rollout is not yet complete. Parts of the old logo and some older pages remain live, so the previous and new identities are currently running side by side.

The overhaul looks mostly cosmetic, with the emphasis on making the site easier to use. It also appears to mark a clean break from the Yorkshire-flavoured, no-nonsense tone that defined Plusnet's marketing in the past.

What Plusnet is selling

Plusnet's full fibre (FTTP) packages run over the Openreach network. The entry package costs £21.99 a month for 145Mbps downloads and 30Mbps uploads, with a 24-month contract. At the top of the listed range is a 900Mbps tier with 115Mbps uploads, priced at £27.99 a month and bundled with a £75 Reward Card.

Every package comes with:

• a Hub Two wireless router
• parental controls
• two years of internet security cover

What it means for customers

The rebrand brings no change to the pricing mechanism reported so far: the monthly price goes up by £4 each April. Anyone signing up should factor that in when comparing the headline monthly cost with other providers.

How Plusnet's pricing looks against our data

Our own deal data, as of 26 October, lists Plusnet's cheapest stored deal as Full Fibre 74 at an effective £20.99 a month. That is a 74Mbps service, roughly half the speed of the 145Mbps entry package described above, and it carries a BBP Score of 48 out of 100. Availability has not been checked.

For BT, the cheapest stored deal is Full Fibre 150 at an effective £23.99 a month. It has an advertised download speed of 150Mbps and a BBP Score of 59 out of 100. On those stored figures BT costs £3 a month more than the Plusnet deal, though the two products are not the same speed.

Several other providers appear in our data at lower monthly prices, again with availability unchecked and all on 24-month terms:

• Community Fibre: 100Mbps fibre broadband at an effective £14.00 a month
• Three: its 4G Hub at an effective £15.00 a month
• 4th Utility: a CityFibre-based full fibre deal at 150Mb, at an effective £15.75 a month

The Three product runs over a mobile network, so it is a different kind of service from the fixed full fibre offers around it.

Where Plusnet stood before the facelift

Our Plusnet review, published on 3 September 2026, found that the brand keeps things simple. We judged its current full fibre range competitively priced and its package choice easy to understand, and we described UK-based support as a major draw. Nothing in the reported changes touches those points, since the work so far concerns the website, logo and mascot rather than the products.

Complaints context for the wider group

The rebrand lands in the same period as Ofcom's latest quarterly complaints data. Complaints sent straight to an ISP, to the ISPA or to an alternative dispute resolution scheme such as the Communications Ombudsman or CISAS are not included. Ofcom does not handle individual complaints, but it monitors them and can act if enough people raise the same concern.

Broadband deals from this provider

Plusnet: Full Fibre 74, cheapest stored deal (effective monthly; availability not checked): £20.99 per month (as of 2026-10-26).

Plusnet: BBP Score for Full Fibre 74: 48 points/100 (as of 2026-10-26).

Plusnet: advertised download for Full Fibre 74: 74 Mbps (as of 2026-10-26).