Olilo takes on Brillband's broadband customers as APFN exits retail

Network operator AllPoints Fibre Networks (APFN, part of Fern Trading) has sold the retail customer base of Brillband, its last consumer broadband ISP, to internet provider Olilo for an undisclosed sum. The deal was confirmed on 7 August 2026.

The sale follows APFN's earlier disposal of Cuckoo, which went to Onestream earlier in the year, and marks what APFN describes as the "final stage" of its strategic move away from retail services.

Background to the sale

Brillband is a Glasgow-based full-fibre (FTTP) broadband ISP that APFN acquired in October 2024. It sells packages to homes over APFN's wholesale platform, which delivers connectivity via Openreach, BT Wholesale, CityFibre and Sky Business Wholesale through a single API integration built for channel partners.

APFN's exit from retail follows the introduction of its aquila wholesale platform, which aggregates connectivity from several alternative broadband networks, including APFN's own full-fibre network, and makes them available to retail internet service providers.

The base sold to Olilo mostly reflects customers on Openreach and CityFibre's national full-fibre networks. The number of customers affected has not been disclosed, though Brillband was smaller than Cuckoo, which is estimated to have had around 75,000 customers.

Brillband's most recent accounts recorded a total loss of £892,700 for the year ended 30 June 2025, up from a £729,900 loss the previous year. That performance may have contributed to APFN's decision to leave the retail business.

What happens to existing customers

Olilo has said existing Brillband contracts, pricing and broadband services will "continue to be honoured", with customers not required to take any action as part of the transfer. Over time this may change as contracts reach their end and re-contracting deals differ.

By 10 August 2026, Olilo said the migration was complete, with all Brillband customers moved across. According to Olilo, every customer's price, contract terms and end date, router, Wi-Fi name and password, broadband speed and package remained the same throughout, with no service interruptions caused by the move.

What changes is the company providing the service, the Direct Debit (now with Olilo at the same amount), and the account itself. Customers now have an Olilo account for bills and account details, and support moves to Olilo's UK team at support@olilo.co.uk. Olilo said every customer was emailed before each step that affected their account.

Customers who are out of contract have been offered the option to lock in their current Brillband price on a new 12-month contract with Olilo, with no obligation to take it up.

What the companies said

Duncan Di Biase of Brillband said: "What this team built goes far beyond a network. They showed up every day for our customers with a level of care you rarely see in this industry, and I'm enormously proud of them. That's the real legacy of Brillband."

Liam Mulryan, chief executive of Olilo, said: "Brillband has built something really special, and we're not coming in to rip everything up. The product, pricing, and contracts stay the same. We've always tried to do broadband a bit differently. Clear costs, honest answers, proper support and no hiding behind jargon or small print. Broadband without the B.S. And yes, I was told to tone that down. This is a massive moment for Olilo, but the most important thing is making sure Brillband members feel looked after from day one. We're excited to build on what's already there and give the community a proper long-term home."

Olilo, trading as Olilo UK & Ireland Ltd, is regulated by Ofcom and describes itself as a UK full-fibre provider offering "broadband without the BS", with no hidden fees and no mid-contract price rises.

Among the upgrade options Olilo is promoting to the transferred base are a 2,300Mbps symmetric tier on its CityFibre network from £45 a month, and a static IPv4 address at £2 a month.

The wider picture

The previous sale of Cuckoo's retail base had strongly indicated that Brillband's days were also numbered. APFN's own full-fibre network, formed from the former Giganet, Jurassic Fibre and Swish Fibre operations, was due to go live via Brillband last month, though that was not referenced in the announcement of the Olilo deal.